At $6.49, thermal underwear should be an easy sell in the winter. So when Menard's booked "Long John Jon" as the underwear model for their weekly mailer, they knew they had all the makings of a successful product pitch. Because John Menard knows you can't sell thermal underwear to the cheapest and least fashionable of men featuring someone happy to be photographed in his johns because they fit him properly.
Okay, so maybe it didn't play out quite like that. This ad leaves us reaching for explanations. Is the inclusion of this photo the handiwork of some $10/hr layout designer reaching back into a vault of discarded 1980s stock photography? The product packaging looks relatively sensible, and of this millennium.
Who is Long John Jon anyway, and what kind of direction did he get during the shoot? Has he modeled for anyone since? Do his balls really hang that low, or was it just a weird day and temperature?
I can't explain any of it. Neither can Aaron. We hope you can.
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1 comments:
His name should be Long John Long Dong Jon.
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